
Meet our founder
Whether through Handpicked, the Yorkshire Choice Awards or her wider community work, Jo’s focus remains the same: bringing people together, creating opportunities and helping good people doing good things get the recognition they deserve.
A word from our founder
“Bringing people together, championing communities and creating opportunities is at the heart of everything I do. I believe the strongest connections are built through genuine relationships, shared support and a real desire to see others succeed.”
Through the Handpicked Membership Service, eMagazine and the Handpicked Network, Jo has created a supportive space where digital marketing and real-life networking work side by side, helping businesses get seen, build meaningful relationships and grow with confidence.
For Jo, networking has never been about collecting contacts. It is about creating genuine connections, sharing knowledge and bringing the right people together at the right time. She has a natural ability to spot opportunities, open doors and make people feel part of something.
Jo is also Co-Founder of the Yorkshire Choice Awards, a platform dedicated to celebrating the individuals, organisations and businesses making a real difference across Yorkshire. Through the awards, she has helped shine a spotlight on inspirational people, community champions, charities, entrepreneurs and businesses whose stories deserve to be heard.
Recognition matters to Jo because she believes good work should never go unnoticed.
Community has always been central to Jo’s work. As a former Wetherby Town Councillor, she has championed local initiatives, supported community projects and helped bring people together with warmth, energy and a practical, hands-on approach.
Jo is also a firm believer in collaboration. She understands that running a business can sometimes feel isolating, particularly for small business owners, and much of her work is built around creating spaces where people can share ideas, build confidence, form partnerships and support one another.
Approachable, down-to-earth and naturally supportive, Jo is known for getting involved rather than standing on the sidelines. She connects people, champions good ideas, celebrates success and creates opportunities for others to be seen.
Whether through Handpicked, the Yorkshire Choice Awards or her wider community work, Jo’s focus remains the same: bringing people together, creating opportunities and helping good people doing good things get the recognition they deserve.
“Some of the most inspiring people are often the ones quietly getting on with making a difference. I love being able to give those people a platform and remind them that what they do really matters.”

